There are many internet business opportunity offered, why should you potential buyers chooses you as the best internet business? How can you summarize your best internet business in a short ad?Excellent ads have the characteristics of “AIDA BCP” elements in order to get the desired action from the potential buyers and enhance your internet business opportunity
First, Attention — Grab and capture the reader’s attention; you compete for attention.The ad must have some element that attracts the eye or ear and arouses sufficient interest to warrant attention to the message: the headline, or the illustration, or the layout.The copy must sustain that attention. You will catch readers’ attention right away if you have something exciting or worth to offer, such as “Free” offer to the reader (free e-book about internet businesses etc.) or a cheaper offer (offering discounts for your first buying customers, or free delivery, or free samples etc.).
Second, Interest — Create the prospect’s interest in your best internet business and what you are offering. The ad must say or show something to sustain interest, or the message will not be heard. The rule of thumb is: Your readers can easily tell “What’s in it for me?”Once you have obtained and retained the attention of your reader, you have created a relationship between your reader and the ad that will cause them to desire more information.
Third, Desire — Create and generate the prospect’s desire about your product so that he wants to accept what you have to say about what you have to offer, and to do business with you.The desire you have created could be any tangible feeling or emotion that your readers would have a connection to, such as to earn more money, to save money, to have better relationships, to be a better person.
Wednesday, February 11, 2009
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